Category: Case Study

• Case Study: How did Apple Survive? Mastering the Product Turnaround

  Concept in brief. Nailing the turnaround is one of the most valuable skills for a product leader. Windows Phone, webOS, and Yahoo each failed to meaningfully shift their market position in a winner take all market. So how did Apple survive with less than 4% Mac market share that never cracked 10%? Despite a weak…

  mikalfm

  July 11, 2020

  Case Study, Product Turnarounds